Internet Shopping Backlash

- reports ConsumerIntelligence.

 Tesco currently dominates the online market, with a 32% share, followed by Asda at 30%, Sainsbury's at 25%, Ocado at 24% and Waitrose Deliver at 22%.

But shoppers are reported to be turning their backs on online shopping in favour of travelling to stores. The most common reason was customers wanting to see and touch a product before they parted with their cash.